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(D.O.T. 050.067)
Nature of the Work
Working Conditions
Employment
Training, Other
Qualifications, and Advancement
Job Outlook
Earnings
Related
Occupations
Sources of Additional
Information
- Demand for qualified marketing research analysts should be strong.
- Candidates who hold a master's degree in economics have much better employment prospects than bachelor's degree holders.
Economists. Economists study the ways society distributes scarce resources such as land, labor, raw materials, and machinery to produce goods and services. They conduct research, collect and analyze data, monitor economic trends, and develop forecasts. They research issues such as energy costs, inflation, interest rates, imports, or employment levels.
Most economists are concerned with practical applications of economic policy in a particular area. They use their understanding of economic relationships to advise businesses and other organizations, including insurance companies, banks, securities firms, industry and trade associations, labor unions, and government agencies. Economists use mathematical models to develop programs predicting answers to questions such as the nature and length of business cycles, the effects of a specific rate of inflation on the economy, or the effects of tax legislation on unemployment levels.
Economists devise methods and procedures for obtaining the data they need. For example, sampling techniques may be used to conduct a survey, and various mathematical modeling techniques may be used to develop forecasts. Preparing reports on the results of their research is an important part of the economist's job. Relevant data must be reviewed and analyzed, applicable tables and charts prepared, and the results presented in clear, concise language that can be understood by non-economists. Presenting economic and statistical concepts in a meaningful way is particularly important for economists whose research is directed toward making policies for an organization.
Economists who work for government agencies may assess economic conditions in the United States or abroad, in order to estimate the economic effects of specific changes in legislation or public policy. They may study areas such as how the dollar's fluctuation against foreign currencies affects import and export levels. The majority of government economists work in the area of agriculture, labor, or quantitative analysis; some economists work in almost every area of government. For example, some economists in the U.S. Department of Commerce study production, distribution, and consumption of commodities produced overseas, while economists employed with the Bureau of Labor Statistics analyze data on the domestic economy such as prices, wages, employment, productivity, and safety and health. An economist working in State or local government might analyze data on the growth of school-aged populations, prison growth, and employment and unemployment rates, in order to project spending needs for future years.Marketing Research Analysts. Marketing research analysts are concerned with the potential sales of a product or service. They analyze statistical data on past sales to predict future sales. They gather data on competitors and analyze prices, sales, and methods of marketing and distribution. Like economists, marketing research analysts devise methods and procedures for obtaining the data they need. They often design telephone, personal, or mail interview surveys to assess consumer preferences. The surveys are usually conducted by trained interviewers under the marketing research analyst's direction. Once the data are compiled, marketing research analysts evaluate it. They then make recommendations to their client or employer based upon their findings. They provide a company's management with information needed to make decisions on the promotion, distribution, design, and pricing of company products or services, or to determine the advisability of adding new lines of merchandise, opening new branches, or otherwise diversifying the company's operations. Analysts may conduct opinion research to determine public attitudes on various issues. This can help political or business leaders and others assess public support for their electoral prospects or advertising policies.
Economists and marketing research analysts have structured work schedules. They often work alone, writing reports, preparing statistical charts, and using computers, but they may also be an integral part of a research team. Most work under pressure of deadlines and tight schedules, and sometimes must work overtime. Their routine may be interrupted by special requests for data, as well as by the need to attend meetings or conferences; regular travel may be necessary to do this.
Economists and marketing research analysts held about 51,000 jobs in 1996. Private industry, particularly economic and marketing research firms, management consulting firms, banks, securities and commodities brokers, and computer and data processing companies, employed about 3 out of 4 salaried workers. The remainder, primarily economists, were employed by a wide range of government agencies, primarily in the State Government. The Departments of Labor, Agriculture, and Commerce are the largest Federal employers of economists. A number of economists and marketing research analysts combine a full-time job in government, academia, or business with part-time or consulting work in another setting.
Employment of economists and marketing research analysts is concentrated in large cities. Some economists work abroad for companies with major international operations, for U.S. Government agencies, and for international organizations like the World Bank and the United Nations.
Besides the jobs described above, many economists and marketing research analysts held economics and marketing faculty positions in colleges and universities. Economics and marketing faculty have flexible work schedules, and may divide their time among teaching, research, consulting, and administration. (See the statement on college and university faculty elsewhere in the Handbook.)
Graduate training is required for most private sector economist and marketing research analyst jobs, and for advancement to more responsible positions. Economics includes many specialties at the graduate level, such as advanced economic theory, econometrics, international economics, and labor economics. Students should select graduate schools strong in specialties in which they are interested. Marketing research analysts may earn advanced degrees in economics, business administration, marketing, statistics, or some closely related discipline. Some schools help graduate students find internships or part-time employment in government agencies, economic consulting firms, financial institutions, or marketing research firms prior to graduation.
In the Federal Government, candidates for entry-level economist positions must have a bachelor's degree with a minimum of 21 semester hours of economics and 3 hours of statistics, accounting, or calculus. Competition is keen for those positions which require only a bachelor's degree, however, and additional education or superior academic performance is likely to be required to gain employment.
For a job as an instructor in many junior and some community colleges, a master's degree is the minimum requirement. In most colleges and universities, however, a Ph.D. is necessary for appointment as an instructor. A Ph.D. and extensive publications in academic journals are required for a professorship, tenure, and promotion.
Whether working in government, industry, research organizations, marketing, or consulting firms, economists and marketing research analysts who have a graduate degree usually qualify for more responsible research and administrative positions. A Ph.D. is necessary for top economist or marketing positions in many organizations. Many corporation and government executives have a strong background in economics or marketing.
A bachelor's degree with a major in economics or marketing is generally not sufficient to obtain positions as economist or marketing analyst, but is excellent preparation for many entry-level positions as a research assistant, administrative or management trainee, marketing interviewer, or any of a number of professional sales jobs.
Economics majors can choose from a variety of courses, ranging from those which are intensely mathematical such as microeconomics, macroeconomics, and econometrics, to more philosophical courses such as the history of economic thought.
In addition to courses in business, marketing, and consumer behavior, marketing majors should take other liberal arts and social science courses, including economics, psychology, English, and sociology. Because of the importance of quantitative skills to economists and marketing researchers, courses in mathematics, statistics, econometrics, sampling theory and survey design, and computer science are extremely helpful.
Aspiring economists and marketing research analysts should gain experience gathering and analyzing data, conducting interviews or surveys, and writing reports on their findings while in college. This experience can prove invaluable later in obtaining a full-time position in the field, since much of their work, in the beginning, may center around these duties. With experience, economists and marketing research analysts eventually are assigned their own research projects.
Those considering careers as economists or marketing research analysts should be able to work accurately because much time is spent on data analysis. Patience and persistence are necessary qualities since economists and marketing research analysts must spend long hours on independent study and problem solving. At the same time, they must work well with others, especially marketing research analysts, who often oversee interviews for a wide variety of individuals. Economists and marketing research analysts must be able to present their findings, both orally and in writing, in a clear, meaningful way.
Employment of economists and marketing research analysts is expected to grow about as fast as the average for all occupations through the year 2006. Most job openings, however, are likely to result from the need to replace experienced workers who transfer to other occupations, retire, or leave the labor force for other reasons.
Opportunities for economists should be best in private industry, especially in research, testing, and consulting firms, as more companies contract out for economic research services. Competition, the growing complexity of the global economy, and increased reliance on quantitative methods for analyzing the current value of future funds, business trends, sales, and purchasing should spur demand for economists. The growing need for economic analyses in virtually every industry should result in additional jobs for economists. Employment of economists in the Federal Government should decline more slowly than the rate projected for the entire Federal workforce. Average employment growth is expected among economists in State and local government.
An advanced degree coupled with a strong background in economic theory, mathematics, statistics, and econometrics provides the basis for acquiring any specialty within the field. Those skilled in quantitative techniques and their application to economic modeling and forecasting, using computers, coupled with good communications skills, should have the best job opportunities.
Those who graduate with a bachelor's degree in economics through the year 2006 will face keen competition for the limited number of economist positions for which they qualify. They will qualify for a number of other positions, however, where they can take advantage of their economic knowledge in conducting research, developing surveys, or analyzing data. Many graduates with bachelor's degrees will find good jobs in industry and business as management or sales trainees, or administrative assistants. Economists with good quantitative skills are qualified for research assistant positions in a broad range of fields. Those who meet State certification requirements may become high school economics teachers. The demand for secondary school economics teachers is expected to grow as economics becomes an increasingly important and popular course. (See the statement on kindergarten, elementary, and secondary school teachers elsewhere in the Handbook.)
Candidates who hold a master's degree in economics have much better employment prospects than bachelor's degree holders. Many businesses, research and consulting firms, and government agencies seek master's degree holders who have strong computer and quantitative skills and can perform complex research, but do not command the higher salary of a Ph.D. Ph.D. degree holders are likely to face competition for teaching positions in colleges and universities.
Demand for qualified marketing research analysts should be strong due to an increasingly competitive economy. Marketing research provides organizations valuable feedback from purchasers, allowing companies to evaluate consumer satisfaction and more effectively plan for the future. As companies seek to expand their market and consumers become better informed, the need for marketing professionals is increasing. Opportunities for marketing research analysts with graduate degrees should be good in a wide range of employment settings, particularly in marketing research firms, as companies find it more profitable to contract out for marketing research services rather than support their own marketing department. Other organizations, including financial services organizations, health care institutions, advertising firms, manufacturing firms producing consumer goods, and insurance companies may offer job opportunities for marketing research analysts.
A strong background in marketing, mathematics, statistics, and econometrics provides the basis for acquiring any specialty within the field. Those skilled in quantitative techniques and their application to marketing research using computers should have the best job opportunities. Like economists, marketing research graduates with related work experience in a closely related business field or industry should have the best job opportunities.
Those with only a bachelor's degree but who have a strong background in mathematics, statistics, survey design, and computer science may be hired by private firms as research assistants or interviewers.
According to a 1997 salary survey by the National Association of Colleges and Employers, persons with a bachelor's degree in economics received offers averaging $31,300 a year; for those with a bachelor's degrees in marketing, $27,900.
The median base salary of business economists in 1996 was $73,000, according to a survey by the National Association of Business Economists. The median entry-level salary was about $35,000, with most new entrants' possessing a masters degree. Ninety three percent of the respondents held advanced degrees. The highest salaries were reported by those who had a Ph.D., with a median salary of $85,000. Master's degree holders earned a median salary of $65,500, while bachelor's degree holders earned $60,000. The highest paid business economists were in the securities and investment industry, which reported a median income of $100,000, followed by banking and mining at $93,000 and the nondurable manufacturing industry at $87,000. The lowest paid were in government and nonprofit research.
The Federal Government recognizes education and experience in certifying applicants for entry level positions. The entrance salary for economists having a bachelor's degree was about $19,500 a year in 1997; however, those with superior academic records could begin at $24,200. Those having a master's degree could qualify for positions at an annual salary of $29,600. Those with a Ph.D. could begin at $35,800, while some individuals with experience and an advanced degree could start at $42,900. Starting salaries were slightly higher in selected areas where the prevailing local pay was higher. The average annual salary for economists employed by the Federal Government was $63,870 a year in early 1997.
Economists are concerned with understanding and interpreting financial matters, among other subjects. Other jobs in this area include financial managers, financial analysts, underwriters, actuaries, credit analysts, loan officers, and budget officers.
Marketing research analysts do research to find out how well products or services are received by the market. This may include the planning, implementation, and analysis of surveys to determine people's needs and preferences. Other jobs using these skills include psychologists, sociologists, and urban and regional planners.
For information on careers in economics and business, contact:
National Association of Business Economists, 1233 20th St. NW., Suite 505, Washington, DC 20036.
For information about careers and salaries in marketing research, contact:Marketing Research Association, 2189 Silas Deane Hwy., Suite 5, Rocky Hill, CT 06067.
Council of American Survey Research Organizations, 3 Upper Devon, Port Jefferson, NY 11777.Information on obtaining a job with the Federal Government may be obtained from the Office of Personnel Management through a telephone based system. Consult your telephone directory under U.S. Government for a local number or call (912) 757-3000 (TDD 912 744-2299). That number is not toll free and charges may result. Information also is available from their internet site: http://www.usajobs.opm.gov/
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